Why Abandoned Cart Automations Are Essential for Maximising eCommerce Revenue
Reading Time: 6 minutes Did you know that nearly 70% of online shopping carts are abandoned? That’s a staggering amount of potential revenue slipping through the fingers of eCommerce businesses every day. Imagine you’re running a brick-and-mortar store where seven out of every ten customers simply leave their carts full of products in the middle of the aisle and […]
Why Every eCommerce Store Needs a Strong Welcome Email Series
Reading Time: 5 minutes In eCommerce, first impressions are everything. Just as a friendly greeting in a brick-and-mortar store can set the tone for a positive shopping experience, the initial interactions with your online customers are equally important. But when customers are bombarded with choices online, how do you ensure that your brand stands out and makes a lasting […]
Can AI Replace Your Email Marketing Team?
Reading Time: 4 minutes In the ever-evolving landscape of digital marketing…just kidding, this post won’t be written by AI! While it can be fun to laugh at unedited AI-generated blog posts that all seem to use the same phrases, there are some interesting possibilities when it comes to email marketing. Chances are you’ve seen AI assistants integrated within email […]
Mailchimp Or Klaviyo? Which Is Better For eCommerce Brands?
Reading Time: 4 minutes If you have an eCommerce store, you probably know that email marketing is a key part of recovering sales and increasing your overall revenue. But with so many email platforms to choose from, it can be hard to figure out which one is best for your needs. Two popular platforms you’ve likely come across in […]